Figured it out, you can just program the EEPROM like this. It was returning all 0xff until I programmed it.
ethtool -E eth0 magic 0x9500 offset 1 length 1 value 0x92
ethtool -E eth0 magic 0x9500 offset 2 length 1 value 0x8c
ethtool -E eth0 magic 0x9500 offset 3 length 1 value 0x96
ethtool -E eth0 magic 0x9500 offset 4 length 1 value 0x79
ethtool -E eth0 magic 0x9500 offset 5 length 1 value 0x43
ethtool -E eth0 magic 0x9500 offset 6 length 1 value 0x7A